Press Coverage

Following a recommendation, he went to see London-based interview coach Margaret Buj. 'Margaret helped me put structure into my interview technique,' he says. 'She showed me how to talk about myself in a concise way that left an impact. I know I'm good at this job, but the challenge was to demonstrate it.'

For Lindsell, the story had a happy ending: after narrowly missing out in his next interview with a Swiss company, he was offered a senior position by a German manufacturer of laminate flooring. 'I understand I was up against 200 or so other people, including a dozen strong candidates,' he says. 'To say I was lifted by the coaching would be an understatement. I was totally elevated psychologically - I felt very good about myself.'

Buj is just one practitioner in a small but growing sector devoted to giving candidates that all-important edge over competitors in job interviews. Britain may be close to pulling out of recession, but unemployment figures - at a 12-year high of 2.5 million last October - are expected to continue rising for months.

In many sectors, few jobs are available and the competition is tough for any on offer. 'A year and a half ago, I was seeing people who needed a lot of work on their interview technique,' says Buj. 'Now, the people I'm seeing are quite good; their technique isn't bad, but there is just so much competition out there.' ......Read the full article here

Financial Times By Rhymer Rigby 16 May 2010

The careerist: How to be interviewed

Professionals can sometimes be a little blasé about preparing for an interview and developing a technique, believing their CVs and accomplishments speak for themselves. But in today’s cut-throat job market, there is little room for complacency.

How do I prepare?

You should research the company beforehand but many people don’t, says London-based interview coach Margaret Buj. “It’s very rare that someone has a thorough understanding of the company even at the £100,000-£150,000 level. You need to do more than just read the website. Look at the annual report, press releases and cuttings. Go in with unexpected information – that’ll really make you stand out.”

Read full article here or here